ian ↗
new roommates
find your people.
keep them around.
Big Yellow is already Starface’s friendly little cube from outer space. In this next chapter, he makes a home on Earth. The compact becomes the apartment; the stars become the roommates. Pink and Blue open up more rooms in that world.
The commercial idea: turn a one-time compact purchase into a refill subscription. The characters make the first introduction. Their ongoing lives give people something to follow between deliveries.
meet the roommates ↘three apartments. very different group chats.
take a look around.
“come over. literally doing nothing.”
A little cube from outer space, here to make caring for your skin feel good. In our next chapter, he’s found a place on Earth and keeps inviting stars over. Somehow, everyone stays.
The real product: Big Yellow compact + classic yellow Hydro-Stars.
meet the yellow refills ↗Big Yellow’s space origin comes from Starface. The apartment stories, roommate habits and interiors are our proposed next chapter. Color is a creative preference; choose a patch formula for your skin, not a personality result.
ur stars. on repeat.
pick your stars.
set your pace.
save 15%.
Starface already offers deliveries every 1, 2 or 3 months, with options to change, pause, skip or cancel.
explore subscribe & save ↗The product stays the customer’s choice. New story chapters arrive between refills. This concept doesn’t promise a rotating assortment or free collectible.
Start with Black Star and the Lil Party Bundle, both featured on Starface’s homepage. Black Star runs the playlist. The Party Pack and Tiny Star crew move in together. The wider refill range gives us future guests.
Runs the playlist. Takes requests personally.
one more track.
Brought one plant. Now the apartment has a watering schedule.
that’s new growth.
The quiet-night roommate. Book open. Phone somewhere else.
i’m staying in.
Thrifted everything. Will tell you where if you ask.
five dollars. i know.
Read the group chat. Didn’t reply. Still showed up.
i’ve been here.
Aqua, Lime, Azalea and Violet. Came for dinner. Started a club.
who’s got the aux?
Meet your roommate.
Then make it a regular thing.
♡must love pink sofas
& personal space :)
♡
ur stars. on repeat.
subscribe & save 15%.
the tease
A roommate wanted post introduces the world.
the reveal
The subscription invitation, once you’ve met the cast.
Big Yellow sends
a moving announcement.
The email invites one-time compact buyers to subscribe. A character-led opening makes the offer feel familiar; the savings and delivery choices make the action clear.
Room tours, soft launches and group-chat lore.
The story continues between deliveries.
A six-second room-tour GIF introduces the apartments. Big Yellow hosts. Black Star takes over the playlist. The Lil Party crew arrives with too many boxes. End with a subscription invitation tied to the customer’s chosen refill.
proposed reel · launch email · story
A group-chat carousel introduces Party Pack’s Aqua, Lime, Azalea and Violet. Tiny Star arrives with six colors and very little luggage. The Lil Party Bundle gives this group an existing product offer; the characters give it a recurring story.
proposed character shorts · product email
For one-time buyers, invite the stars to stay on subscription. For existing subscribers, send a new episode and an easy way to manage their next delivery. No repeated acquisition pitch.
proposed refill email · returning customer flow
Prioritize one-time compact buyers who haven’t subscribed. Use their previous purchase to introduce a relevant roommate. Keep active subscribers out of the acquisition series.
Explain the actual 1-, 2- or 3-month cadence and the ability to pause, skip or cancel. Send subscriber stories separately from required order and renewal notices.
Test the character-led subscription pitch against a direct savings message. Track subscription starts, second-delivery retention, skips, cancellations and unsubscribes.
Characters worth following.
A subscription worth coming back to.